‘Make Small Strong’: Google’s new initiative to support small businesses

Google India has launched a nationwide campaign "Make Small Strong" to support small businesses and drive demand through customer support.

Google India has launched a nationwide “Make Small Strong” campaign to support small businesses and drive demand through customer support. The new initiative of Google and FICCI, the “Make Small Strong” campaign, is meant to rally support from the citizens.

Citizens can help small businesses by buying locally, leaving reviews and ratings and promoting their favourite retailers on social media. This would help to generate demand for these businesses.

Google India will assist small business owners to build their digital presence. And make sure their business profile is up to date with all business info and photos.

Many micro, small and medium enterprises temporarily have shut their businesses, due to the impact of COVID-19 crisis, shows a survey conducted by Endurance International Group.

SMBs need to go digital fast in order to support business recovery.

This new initiative builds on the feedback that Google received in their “Google for small business” initiative for small-medium businesses. With a “Google My Business” Account, small business owners can easily connect with customers across Google Search and Maps.

Launched on September 30, this initiative will enable small businesses to go digital and strengthen their presence online. So that it may reach out to more people.

Google India has partnered with Zoho and Instamojo to help small and medium businesses build digital presence.

Further the tech giant also has joined hands with Dunzo and Swiggy to provide delivery and logistical support to start accepting orders online and enable delivery logistics.

In July 2020, CEO Sundar Pichai had announced $10 billion digitization fund to help accelerate India’s digital economy.


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