Madhya Pradesh govt to adopt Kerala’s Responsible Tourism model

Under the Responsible Tourism Mission, women preparing coir at a village. in Kerala. File photo.

The Madhya Pradesh government will soon implement the Kerala’s successful responsible tourism (RT) mission. By implementing the mission, the state aims at development of village and local communities, eradicating poverty and giving emphasis to women empowerment.

According to the Kerala Tourism department, a Memorandum of Understanding (MoU) will be signed between the two states on January 13.

In this regard, a 13-member high-level delegation led by Madhya Pradesh Tourism minister Usha Thakur will reach Kerala on January 12. The team will undertake a seven-day tour of various places in Kerala to understand the RT mission model, an official statement said.

In the mean time, a Kerala delegation would soon visit Madhya Pradesh to help the state implementing the initiative.

“It’s gratifying to watch other states implementing the community-oriented and heritage-preserving responsible tourism mission activities of Kerala. Apart from Madhya Pradesh, many other states too have expressed their interest in the project,” Tourism Minister Kadakampally Surendran said.

Responsible tourism mission

The RT mission in Kerala has established 20,000 units with 1,09,000 beneficiaries. And it has given the local population an income of Rs 38 crore from the tourism sector alone, said Kerala Tourism Secretary Rani George.

Launched in October 2017, the mission is the nodal agency to spread and implement the ideologies and initiatives of responsible tourism across the state. It is a ‘triple-bottom-line’ mission which comprises economic, social and environmental responsibilities and aims at making tourism a tool for the development of village and local communities, eradicating poverty and giving emphasis to women empowerment, the release said.

The mission aspires to provide an additional income and a better livelihood to farmers, traditional artisans, and marginalised people along with creating a social and environmental equilibrium.

The MoU consists of a 16-point programme for creation of a master plan, developing and training the human resource for the purpose, locate sustainable tourism projects, formulation of social and economic security measures among others.


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