IndianOil #TreeCheers campaign, aimed at promoting environmental consciousness and boosting the country’s green cover, has received an enthusiastic response, making it a huge success.
Over 2.26 lakh customers refuelled their new vehicles during the campaign period November 12–16, 2020. Under the #TreeCheers scheme, IndianOil has planted a sapling on behalf of these patrons. At the closure of the scheme, over 1.17 lakh saplings already had planted. Plantation of the balance lakh-plus saplings is underway.
During the campaign in Madhya Pradesh IndianOil planted 801 saplings. Meanwhile as many as 38677 new two, three and four wheelers were enrolled, under the scheme. Indian Oil is in process to plant remaining saplings.
Trees remove carbon dioxide from the atmosphere and release oxygen in its stead also helps limit global warming, providing for a cleaner, healthier climate.
IndianOil cares for environment
Thanking patrons for the spectacular success of the #TreeCheers, Shrikant Madhav Vaidya, Chairman of the company, said “As a responsible corporate, IndianOil cares for the environment. The plantation in such significant numbers across the country will cut pollution and enhance the green cover. These 2.26 Lac trees, will achieve a Carbon Sequestration to the tune of 1.36 Lac Tons CO2e.
“Participation of our customers in the #TreeCheers campaign has reinforced the belief in the environmental consciousness of our fellow citizens. Thank you, India!”
All customers participating in the scheme were handed over welcome letters, for evincing their interest in greening the environment. Also, IndianOil offered them complimentary membership for its loyalty programme, XtraRewards, with bonus reward points which can be redeemed against free fuel at its fuel stations.
IndianOil has been taking several large-scale initiatives to protect the environment and sustain habitats near its operating locations. Besides large ecological parks near its operating refineries, IndianOil took up an urban afforestation initiative titled ‘Lungs of City’. And it planted over 80,000 trees in 2019-20, thereby creating an extensive green cover in 13 cities in India.