Special force will ensure security of tourist in Madhya Pradesh
BHOPAL: Chief Minister Shivraj Singh Chouhan has said
that a special force will be formed in Madhya Pradesh for security and facility
of foreign tourists. A mechanism will be set up for collecting information
about foreign tourists visiting the state, ensuring their safety and looking
The Chief Minister was addressing a function organised to
release Madhya Pradesh Tourism’s new ad ‘Rang Hai’.
The Chief Minister said that tourism has been given
industry status in Madhya Pradesh. There is immense employment potential in
tourism sector. Arrangements have been made to provide subsidy on establishing
budget hotels at tourist destinations in the state. Ten special tourism sectors
have been identified. Development works are being done at a rapid pace, he
He said that Madhya Pradesh had carved out a distinct
identity in tourism sector. Tourists from country and abroad are getting
attracted towards Madhya Pradesh. During the year 2012, as many as 5.30 crore tourists
visited the state while this number was 1.10 crore in the year 2006. The number
of foreign tourists visiting the state has gone up by 20 per cent. Tourism
business in the state has witnessed 30 per cent increase.
MoS for Tourism Brijendra Pratap Singh said that the
state’s Tourism Development Corporation has received two national awards this
year also. Now, Madhya Pradesh is an established name in tourism sector. The
tourism ad being released today will give a new dimension to state’s tourism.
At the outset, Tourism Development Corporation Chairman
Dr Mohan Yadav delivered the welcome address. Ajay Menon of O&M ad agency
gave information about the ad film. He informed that “100 Colours of Madhya
Pradesh” is the theme of this ad film for giving information about tourism of
Madhya Pradesh State Tourism Development Corporation
Vice-Chairman Santosh Jain, Principal Secretary Tourism SPS Parihar and
Director Anil Tiwari were also present on the occasion. Corporation’s Managing
Director Raghvendra Singh proposed the vote of thanks. The 90-second ad film
for Madhya Pradesh State Tourism Development Corporation has been shot at a
cost of Rs 1.25 crore by international ad agency Oglivy & Mather. This will
also be telecast in 60 and 30 minutes.