Leading Indian actors lend voice to AIDS awareness content
Hyderabad: Global NGO
TeachAIDS on Monday said it has roped in 22 leading Indian film actors to
create instructional animated multi-media content to promote HIV education,
especially in schools.
Launched on the eve of
world AIDS Day, the material is available free of cost for all on the NGO's
Stanford University lecturer and social activist Piya Sorcar, the founder of
TeacherAIDS, told reporters that they have also made 100,000 CDs for
distribution among state AIDS control societies, schools, hospitals, and
Akkineni Nagarjuna, Shabana Azmi, Suhashini Maniratnam, Anushka Shetty, Sudeep,
Suriya, Imran Khan and Shruti Hassan have given their voice for the animations
to promote HIV prevention among Indian youth.
The material has been
prepared in seven languages - Hindi, Telugu, Tamil, Kannada, Assamese, Odia and
Trustee Amala Akkineni
said they embarked on the project following the good feedback from a Telugu CD
prepared in 2011.
Sorcar said through
in-depth research and intensive localization, the NGO creates state-of-the-art
HIV education materials and makes them available for free and accessible to
those who need them most.
She said the initiative
would go a long way in promoting awareness among school children as the
teachers feel shy to discuss the subject.
"We are humbled
that this initiative has the support of the most iconic cultural figures of
India who have donated their voices and personalities to this movement,"
C. Partha Sarathi,
former project director of Andhra State AIDS Control Society, said the response
to the TeachAIDS software created earlier was spectacular and filled a learning
gap among children which was missing.
Technology Secretary Jayesh Ranjan said the content would be shown at Digital
Telangana kiosks coming up across the state.
Spun out of Stanford
University, TeachAIDS (www.teachaids.org) is a nonprofit social venture that
creates breakthrough software solving numerous persistent problems in HIV and
AIDS prevention around the world.