Global campaign to increase tourism in Madhya Pradesh to continue till Simhastha-2016
BHOPAL: Chief Minister Shivraj Singh Chouhan has said
that global level marketing of Madhya Pradesh’ cultural specialties, heritage
and natural beauty will be undertaken. The campaign will be continued till
Action plans have been chalked out for tourism events
to be held during the period to ensure presence of Madhya Pradesh on world
tourism map. Theme of the government calendar for year 2015 will be tourism.
The Chief Minister was reviewing Madhya Pradesh
tourism campaign at Mantralaya here today and directed to start immediate
preparations for chalking out calendar of important tourism events.
Directing for a special drive to sanitise and beautify
tourism destinations, the Chief Minister said that state’s beauty is
unprecedented. Water bodies, jungles, wildlife and heritage of culture and art
exist simultaneously. Information about them should be disseminated to domestic
and international tourists.
He directed to re-conceptualise Khajuraho Dance
Festival. Chouhan said that he will himself visit tourist destinations. Civic
facilities for tourists will be boosted through cooperation of local people.
Describing Deepdan Mahotsav on Narmada Jayanti, famous
Bhagoria festival, Ganesh immersion of Malwa region and Durga Puja of
Mahakaushal region as important from the point of view of religious and
cultural tourism, Chouhan said that these are of special attraction for
international tourists. The Chief Minister directed to start tourism activities
at Bargi Bandh Sagar, Indira Sagar and Tawa reservoirs.
Directing for marketing of Simhastha Kumbh as a unique
global level tourism activity, Chouhan said that NRIs should also be invited
for Simhastha Darshan. He directed to organise international seminars on Yoga,
climate change, status of women, respect to all religions, moral values etc
during the Simhastha.
He also directed to start preparations for
international seminars on Yoga Vidya and Ayurveda. The Chief Minister
instructed to make Simhastha-2016 at Green Kumbh by undertaking an intensive
sanitation drive before it takes place. International marketing of
Simhastha-2016 will get underway from March 2015 at International Tourism Mart